The Coors Slice Lime Launch campaign that included national TV, digital and social media, and a PR plan anchored by the unique Coors Slice-branded clothing line launch by Hayley Elsaesser, a Canadian fashion designer known for her bright, bold prints with subtle subversion.

“We love the designs that Hayley made for us; we couldn’t be happier with how they turned out”- Kate Hanrahan, marketing manager for the Coors trademark in Canada.